Facebook has beaten MySpace in every arena but one: Music discovery. To secure that final frontier of domination, Facebook has added a “Listen” button to bands’ Pages. The button appears to the right of the “Like” button on every Page with the new Timeline interface; clicking it opens the artist’s library in either Spotify or MOG, whichever you use.
Facebook integrated Spotify and other music apps several months ago, along with other streaming media sites — though the United States has a privacy law that restricts it from doing the same thing with TV or movie streaming services like Netflix or Hulu. But previously, those apps only interacted with regular folks’ profiles, not business, brand, or band Pages.
Spotify itself is angling to engage partners beyond music consumers; this week it was revealed that brands like McDonald’s will produce special brand apps for Spotify to help fans find great music. There’s no reason bands and music labels couldn’t do the same.
Interestingly, Facebook has not even engaged bands in the decision to add this new feature; rather, it just automatically turned it on all for all artists. That’s no bad thing for lovers of music, but artists and labels might want more control of their digital presence.