Amazon Kindle Fire gets more updates, but the iPad is outselling it

Amazon’s Kindle Fire ereader and tablet just got its version 6.3.1 software update, adding parental controls and other handy features. But despite Amazon’s commitment to the hybrid device, it slipped from a 16.8% share of tablet sales in the holiday season to just 4% in the first quarter of this year.

The sales figures come from International Data Corporation, which studied tablet and ereader sales over the past several months. The iPad still leads the tablet market, though the study did not factor in pure ereaders like the classic Kindle or the Nook Simple Touch.

Regardless, Kindle Fire readers can enjoy a some new stuff in this update — though not as many as you saw in the Kindle Fire 6.3 update that was released at the end of March. The parental controls make up the bulk of the additions though; you can now password-protect purchases and block access to certain libraries or to the web browser.

The update will be delivered automatically over the network to all Kindle Fires.

Source: Amazon Image: Zhao