Musician Jack White announced that he is launching a new music subscription service called The Vault. The program, through his label Third Man Records, will give members access to both online music and video and to vinyl releases.
Premium members can get online videos, forums, ticket presales, artist blogs, and pay-per-view live concerts for just $7 a month. Those who want to go Platinum for $20 a month will also receive one 12″ LP from Third Man, one 7″ record, and one novelty item, such as a shirt or poster, every three months. The first package for Platinum members includes the White Stripes’ album Icky Thump on 180-gram vinyl and a Dead Weather 7″ covering songs by Pentagram and Downliners Sect.
It’s an intriguing combination of digital and analog material. Right now, The Vault looks pretty focused on White’s assorted musical groups, with content from the White Stripes, the Raconteurs, and the Dead Weather. However, it doesn’t include content from his recent solo album. The site will have goodies from all artists on the label, so while it will certainly show his strong influence, the site shouldn’t just turn into a Jack White shrine.