This week, Google announced its new Nexus 4 phone and full-sized Nexus 10 tablet to compliment the popular Nexus 7 — bu that’s not all the company announced. Consumers of digital entertainment should be glad to learn that Google Play (that’s the company’s music, TV, movie, magazine, and book downloading service) will begin matching your digital library in the cloud starting in November.
The new matching service will be similar to the already-launched iTunes Match from Apple, but it will be free. Basically, Google Play will scan your music library, and rather than make you upload all your music to the cloud so you can access it on various devices, Google will identify the songs you have and give you licenses to each of those songs in Google’s own library.
All the downloads you get through Google Play will be 256Kbps quality, regardless of the quality of the tracks it scans. This makes it easier for you to switch to Google Play as your sole cloud music provider, so it’s a win for both Google and the consumer.
Matching will become available on November 13 in Europe, and in the United States some time shortly thereafter.